Homwork On Mest 4

Critical Investigation Idea

" How are females being reprsented in music videos and how is this being shown in Rihannas video "we found love?"

Linked Production Idea

For the linked production i will be creating a music video. In this music video i will including sterotypical ways in which females are being represented in music videos nowadays.

Who Will You Be Working With?

For the linked production i will be working alongside Mark, Nida and Shna.

Critical Investigation Keywords

Stereotypes
Females
Represented
Representation
Alternative
Sex Objects

Migrain

M - Media Language-

Mise-en-scene - clothes, glamourous, make up, lipstick, body language,
Editing - glamourous lighting, quick shots,
Sound - Hip hop classic,

I - Institution-

This would be a non- hollywood production. It will look like a typical UK hip hop music video.

G - Genre-

The genre that this music video will show is a low budget, urban genre showing the typical codes and conventions of a typical hip hop UK music video.

R- Representation-

In this music video, i will show how women are stereotypically represented in hip hop music videos, ie, Sex objects, attractive, vulnerable etc.

A - Audience -

The target audience this production will be aimed at are mostly teenagers, inbetween the ages of 12-20. This is because most hip hop music videos attract a younger audience.

I - Ideologies And Values-

The purpose of this music video is so that people can understand the typical representations of females in hip hop music videoes, also primarily for entertainment purposes.

N - Narrative

A Music video showing female representations in hip hop music videos throughout the whole production

SHEP

S - Social

The prodution will show the ways in which females are typically reprsented in UK hip hop music videos.

H - Historical -

Female representations in hip hop music vidoes have been getting much more popular recently, and is starting to happen more commonly in hip hop music videos. Especially with artists such as Niki Minaj and Rihanna.

E - Economical -

Music artists such as Rihanna follow these stereotypes and in a way promote these stereotypes and they become increasingly popular because she is a glamorous singer.

P - Political -

The way these representations are beng shown could be classed as unnacceptable. They are being shown in an exotic way and some music videos shouldnt be allowed to be published or produced.

Critical Investigation

Level 4 (37-48 marks)
A fluent and analytical investigation which explores the chosen topic from a clear, autonomous and critical perspective, making use of extensive and wide-ranging research which has clearly been employed in the investigation and detailed in the bibliography, making use of a wide range of academic, media and contextual sources. The investigation demonstrates sophisticated research and engagement with the primary text(s) and a range of secondary texts. It is well presented with a very detailed bibliography/source list (AO4).
The investigation demonstrates sophisticated knowledge and understanding of media concepts, contexts and critical debates relevant to the chosen area of investigation. The work contextualises the study and the linked production piece effectively within the contemporary media landscape (AO1).
At the top of this level candidates demonstrate very good understanding of the chosen area of investigation, very good, independent research skills and very good application of media concepts, contexts and critical debates. The link between the investigation and the production is cogent, clear and evident.