Homwork On Mest 4

Critical Investigation Idea

" How are females being reprsented in music videos and how is this being shown in Rihannas video "we found love?"

Linked Production Idea

For the linked production i will be creating a music video. In this music video i will including sterotypical ways in which females are being represented in music videos nowadays.

Who Will You Be Working With?

For the linked production i will be working alongside Mark, Nida and Shna.

Critical Investigation Keywords

Stereotypes
Females
Represented
Representation
Alternative
Sex Objects

Migrain

M - Media Language-

Mise-en-scene - clothes, glamourous, make up, lipstick, body language,
Editing - glamourous lighting, quick shots,
Sound - Hip hop classic,

I - Institution-

This would be a non- hollywood production. It will look like a typical UK hip hop music video.

G - Genre-

The genre that this music video will show is a low budget, urban genre showing the typical codes and conventions of a typical hip hop UK music video.

R- Representation-

In this music video, i will show how women are stereotypically represented in hip hop music videos, ie, Sex objects, attractive, vulnerable etc.

A - Audience -

The target audience this production will be aimed at are mostly teenagers, inbetween the ages of 12-20. This is because most hip hop music videos attract a younger audience.

I - Ideologies And Values-

The purpose of this music video is so that people can understand the typical representations of females in hip hop music videoes, also primarily for entertainment purposes.

N - Narrative

A Music video showing female representations in hip hop music videos throughout the whole production

SHEP

S - Social

The prodution will show the ways in which females are typically reprsented in UK hip hop music videos.

H - Historical -

Female representations in hip hop music vidoes have been getting much more popular recently, and is starting to happen more commonly in hip hop music videos. Especially with artists such as Niki Minaj and Rihanna.

E - Economical -

Music artists such as Rihanna follow these stereotypes and in a way promote these stereotypes and they become increasingly popular because she is a glamorous singer.

P - Political -

The way these representations are beng shown could be classed as unnacceptable. They are being shown in an exotic way and some music videos shouldnt be allowed to be published or produced.